COMMUNICATION STRATEGY LEADERSHIP IN IMPROVING EMPLOYEE PERFORMANCE ON MCDONALD ' S KARTINI CIREBON
Keywords:
Strategy, Communication, PerformanceAbstract
This study aims to determine the communication strategy of the leader in improving employee performance, to determine the perspective of Islamic Economics on the communication strategy of the leader applied in improving employee performance, and to determine the communication constraints of the leader in improving employee performance and its solutions. The approach used in this study uses a qualitative approach in case studies (case studies). Case study method by conducting an in-depth investigation of individuals, groups, organizations, programs of action, and others at a given moment. Case study Data can be obtained from interviews, observations and documentation. The result is that McDonald's Kartini Cirebon city has a strategy of communicating effectively with polite language and easy to understand interlocutors, using good speech so as to cause mutual respect and harmony between employees. With this, the potential performance of employees will increase. Communication is not only spoken words, but also body movements, attitudes, tone of voice, and behavior, and the environment. It is hoped that it can broaden the horizons of leadership communication strategies in improving employee performance Islamic economic perspective, can get an overview of leadership communication strategies in improving employee performance at McDonald's Kartini Cirebon City
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