THE ROLE OF FLASH SALE PROMOTION IN THE SHOPEE INDONESIA APPLICATION ON SHOPPING INTEREST
Keywords:
promotion, shopee, flash saleAbstract
This journal reviews the role of flashsale promotions in the Shopee Indonesia application on shopping interest. In carrying out online shopping transactions, several features are offered, one of which is the Flashsale feature in Shopee . The flashsale feature is very well known in many circles, this flashsale feature is one of the features in the shopee application where this feature usually sells products at the lowest prices but within a certain time limit adjusted by shopee . The method used in this study is a qualitative method by interviewing several people related to the flashsale feature. The purpose of this research is for readers to know how the role of flashsale promotions on shopping interest. The results in this study are that the role of flashsale is very important for shopping interest because there are many attractive and cheap offers offered in the flashsale feature. However, from the many advantages obtained in the flash sale feature, there are also obstacles that consumers feel when doing flash sale transactions .
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