THE URGENCY OF DIGITAL DAKWAH IN THE 4.0 ERA :STUDY OF THE USE OF YOUTUBE IN ISLAMIC BROADCASTING
Keywords:
Digital Preaching, 4.0 era, YouTube, Islamic BroadcastingAbstract
Digital preaching is a form of spreading Islamic teachings that utilizes information and communication technology (ICT) as a medium. Digital preaching has high urgency in the 4.0 era, an era characterized by rapid development and convergence between ICT, biotechnology, nanotechnology, and artificial intelligence.The 4.0 era poses various challenges and opportreaching, such as changes in communication patterns, culture, and community behavior, as well as increased accessibility, interactivity, and creativity in delivering preaching messages..The method used is a case study of three popular YouTube preaching channels in Indonesia, namely Al Bahjah TV Buya Yahya, and Adi Hidayat Official. This study uses a qualitative approach with data collection techniques such as observation, interviews, and documentation. YouTube can also be an educational medium for viewers to increase their knowledge and understanding of Islam. YouTube can be a social medium for preachers and viewers to interact and share information about Islam. However, YouTube also has several weaknesses and challenges in digital preaching, such as varying content quality, the presence of negative or hoax content, competition between YouTube preaching channels, as well as dependence on technology and the internet.
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