DIGITAL MARKETING TRANSFORMATION OF THE HOME CRACKERS INDUSTRY IN CIREBON
Keywords:
Digital Marketing, Home Industry, Poor CrackersAbstract
Trading via conventional markets has begun to be displaced by the development of online markets. Malar crackers have become one of the unique snack products in the village, apart from the cheap price, this type of cracker has started to become popular with urban communities. The more demand, the higher the production quantity. The difficulty of producing crackers manually is an obstacle for producers to produce higher quantities of products. This form of product processing is still manual and does not involve modern machines. The aim of this research is to develop production by expanding online marketing. The methodology used in this research is a descriptive qualitative approach. Data collection methods are observation, interviews. Data analysis is a source analysis technique. The results of the research explain that the production of poor crackers is produced manually with limited tools and daily workers. When marketing is done online, producers experience a rapid increase in numbers. An effective marketing strategy can increase the sales turnover of producers to consumers
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