THE ROLE OF MANAGERS IN EMPLOYEE CHARACTER BUILDING AT PT. PASAMAN MARAMA SEJAHTERA WEST PASAMAN
Keywords:
Employee Character, , Character Coaching, Manager Role, Employee CoachingAbstract
This study aims to determine the role of managers in fostering employee character. This type of research is cultivative. This research was conducted at PT Pasaman Marama Sejahtera (PT engaged in plantations) located in Sungai Aur District, West Pasaman Regency, West Sumatra Province, Indonesia. Research informants are managers, foremen, administrative employees and field employees. Data collection techniques are carried out by interviews, documentation and observation. Data analysis is carried out by data reduction, data presentation (data display) and Conclusion drawing / verification is carried out by analysis of the data presented. The findings of this study are that the role of managers in fostering employee character can be carried out in three aspects of character building, namely coaching in aspects of honesty, coaching in aspects of discipline and coaching in aspects of responsibility at work. Coaching on the aspect of honesty is carried out with a personnel approach between superiors and employees. Coaching on the discipline aspect is carried out by reminding employees to follow the applicable rules, giving direction from the leader directly at every morning apple. Coaching on the aspect of responsibility is carried out by direct coaching by the leader by giving direction, supervision. It can be concluded that the role of managers in fostering employee character is very necessary in order to have a positive influence on the performance of the organization / institution
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