SOCIAL FACTORS LEVEL OF EDUCATION ON THE DECISION TO BECOME A CUSTOMER
Keywords:
social, customer, BMT.Abstract
Baitul Maal Wat Tamwil (BMT) is a financial institution whose product business is providing credit and other services in payment traffic and money circulation which operates in accordance with sharia principles and is oriented towards following the provisions of Islamic sharia. This research aims to find out how strong the relationship is between social factors of education and the decision to become a BMT NU Sejahtera Cilimus Kuningan, West Java customer. This research uses a quantitative type of research. The data collection technique uses a questionnaire or questionnaire with a Likert scale to obtain data on the influence of social factors (X) on the decision to become a BMT NU Sejahtera Cilimus Kuningan West Java customer (Y). This research is a sample study, taking data from BMT NU Sejahtera Cilimus Kuningan customers from 2018 to 2021 with a total of 226 people, then the number of research sample subjects was 69 respondents because it used Snowball calculations/formulas and probability sampling techniques. The results of this research show a strong and significant relationship between social factors and the decision to become a customer at BMT NU Sejahtera Cilimus Kuningan, West Java. This is proven by the Pearson correlation test value of 0.570 which is in the interval 0.60-0.799 with a strong category and a significance value of 0.000 less than 0.05. There is a significant influence between the social factors of education level on the decision to become a customer at BMT NU Sejahtera Cilimus Kuningan, West Java. This is evident from the T test value with calculated t 9.494 > t table value 1.995, and sig value 0.000 < 0.05. The magnitude of this influence based on the coefficient of determination is 57.4%.
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