THE INFLUENCE OF INTENSITY USE SOCIAL MEDIA AND PEERS ON HEDONIC LIFESTYLE WITH ECONOMIC LITERACY AS A MODERATOR VARIABLE

Abstract

The problem behind this research is the high hedonic lifestyle of class IX students at SMP Negeri 1 Jalaksana. There are several factors that cause students' high hedonic lifestyle, namely, the intensity of use of social media, peers and economic literacy. This research aims to describe whether economic literacy moderates social media on the influence of students' hedonic lifestyles. Does economic literacy moderate peers' influence on students' hedonic lifestyles? The method used in this research is a survey method with descriptive and verification analysis with a sample of 354 class IX students at SMP Negeri 1 Jalakasana. The instrument used in this research is a questionnaire that measures attitudes and behavior scales with 5 (five) alternative answers. The data analysis technique used is to test the moderated regression model. Based on the research results, the following results were obtained: The intensity of use of social media and peers on students' hedonic lifestyle, after being moderated by economic literacy with a Beta value of 0.2330, and a t-count value of X1 = 3.336 with a sig value = 0.03 < 0.05 in other words, there is a positive influence between social media on hedonic lifestyle; Furthermore, it was found that the Beta "beta" value was 0.252 and tcount Apart from that, it is known that the "beta" value is -0.240 and the t-count value of Mo = 2.271 with a sig value = 0.010 < 0.05, thus economic literacy influences hedonic lifestyle; then it is known that the "beta" value is 0.250 and tcount In other words, economic literacy moderates the influence of social media on hedonic lifestyle; and it is known that the "beta" value is 0.190 and tcount In other words, economic literacy moderates the influence of peers on hedonic lifestyle. It can be concluded that the test results also show that the social media*economic literacy variable (X1*M) and the peer*economic literacy variable (X2*M) show a significant influence. significant, it can be concluded that the economic literacy variable (Variable M) moderates the influence of social media (variable X1) and peers (variable X2) on hedonic lifestyle (variable Y), so the moderation is called Quasi Moderation